There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Was navigating the website easy and did they find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Web based surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors means that there is no longer the need to guess, just ask the visitors how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they arrive at the website?
- Are they interested in the website for business or pleasure?
- Was the information they were looking for found on the website?
- How easy was it for them to navigate the website?
- Would they be willing to recommend the website to others?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being asked every time they visit, the website can be configured so that they are only asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
Tags: customer survey · feedback · market research · Marketing · online surveys · visitors · web design · web performance · webmasterNo Comments
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