Irrespective of what you buy, emotions have a huge role to play. More importantly it is a crucial factor in customer retention, loyalty and Relationship Marketing.
When the customer has a really wow experience, loyalty is the result. Its when customers are happy and walk away feeling satisfied.
Purchasing has an emotional and a rational side to [...]
Entries Tagged as 'marketing strategy'
Win With Relationship Marketing
April 29th, 2010 No Comments
Tags: customer loyalty · Customer Relationships · customer services · loyalty · Marketing · marketing strategy · Relationship Marketing
Re-evaluate Your Marketing Efforts
December 1st, 2009 No Comments
A recession makes it one of the best times to reconsider your company’s marketing plan. Here are some marketing tips which work well for technology product or technical services companies such as biotech businesses.
Produce a Set of Marketing Communications Rules. Be consistent. From the CEO of the company to the receptionist, all should have the [...]
Tags: Marketing · marketing budgets · marketing strategy · strategic marketing · technology marketing
Evaluating the Response to Your Internet Marketing
February 2nd, 2009 No Comments
Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may [...]
Tags: html code · internet · Internet Marketing · Marketing · marketing strategy · products · survey · website