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Free Classifieds: How to Place the Perfect Ad

February 3rd, 2009 by Alex Wu

Have you ever wanted a way to reach your perfect target audience? Do you have something to sell? Do you want only those who are 100% genuinely interested to come and look for your product? Then placing an advert in the free classifieds is the best option for you.

In the past, car boot sales provided the ideal venue for some sellers. Perhaps, you could even sell to your friends and family. But, since the internet has become so easily available it is possible to find hundreds of different sites offering these services.

But which one to choose? A quick search of Google can reveal hundreds of potential websites. If you pick the wrong one, or one where your advert will not be seen by the right people, then all your effort could be in vain. Its really important to plan properly before you take action.

Are you selling things because you need the space at home? Do you need to de-clutter? You need to decide how it will be sold. Will you deliver it, can you post it? Do you want the buyer to come and collect it? Free classifieds are perfect for all these options. But did you know that you can also advertise your own websites or services? A lot of the websites these days have separate sections for you if you want to add your website link or if you want to advertise your own Indian Head massage service. It is probably a good idea to have a look at a few sites to see which one is the best for you.

The beauty of classified adverts is that you don’t have to advertise in just one place. In an online auction, you are only allowed to list your item one time and you usually have to wait to see what sort of price you will get. This could take up to a week to finish. But with a classified, you can place lots of different adverts. The buyers can contact you immediately. It may be even that you get a phone call that same day. That old painting could be off your hands sooner than you think!

A free classified advert can be placed in a local website for people to come to you, or in an international setting. There are many internationally well-known websites, for example eBay and Craigslist which allow you to post classifieds completely free.

Sometimes you have to register to place an advert. It is probably a good idea to be ready with a separate email address. After all, you don’t want potential buyers trying to contact you at the same email address as your friends and family. Then you can use that address to register with as many different places as you want.

Now for the most important part - the advert itself. It is best to be clear and concise. You may only be able to use a certain number of words. A good description attracts attention and buyers need to know how to contact you. My friend Denise sold her entire collection of Elvis Presley albums because she first looked up how much other people were selling theirs for and picked the same price to sell hers. She was very happy and as she said “I just did five minutes’ work to place the ad and then sat back and waited! Easy money.

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