This morning the sun is shining bright outside as you and sit comfortably in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, you feel relaxed and think, today at least, life is sweet.
As you take a sip of your morning Caffè macchiato you feel a rush of cool air on the back of your neck and catch a movement out of the corner of your eye. In the blink of an eye there is now an smartly dressed stranger sitting in the chair opposite. You are taken back; you didn’t hear a knock and just as you are about to confront this individual he begins in a calm and measured voice.
‘This is the deal’
‘I am going to display your product on a billboard at each of the world’s cities busiest junctions.’
‘I will be able to tell you how many people see the advertisement, their gender, nationality and age group.’
‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’
‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’
He stops talking for just a second. ‘Interested?’
Now you might think that such an offer was too good to be true, you might think that you are going to wake up soon or maybe that it really is time to get a lock on that office door.
But let us just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the humble online survey.
Take a fresh look and start to associate an online survey with ‘marketing’ and not with ‘market research’. Not any type of marketing but ‘Marketing’ with a capital ‘M’ and in flashing neon lights. Marketing that is effective, quick, direct and low cost.
You can advertise a published online survey on a website, or via email and like a billboard by the side of a transport hub, your message will appear in front of people. Unlike billboards where it has to be estimated as to the number of people actually see an advert, the online survey records the number of times a survey is started.
By asking demographic questions such as age, gender and nationality you can collate important information that will allow you to measure the effectiveness of your promotion and ensure that you are interacting with your target market on a one-on-one level.
Unlike a billboard where the message is often subliminal, or maybe just trying to achieve brand awareness, with an online survey you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Even if you throw in a prize as an incentive for people to complete the survey, maybe invest in some Pay Per Click advertising to capture a wider, or more focused, audience you are still talking low cost effective marketing.
‘So tell me. Do we have a deal?’
Tags: advertising · customer · customer communications · customer relationship · customer services · educating · feedback · Marketing · online surveys · promotionNo Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.